Monday, September 12, 2011

Neighbourhood Watch

Do all programmers find self promotion and promotion of their products difficult?

I certainly do.

My first, second, third and every other attempt at a launch press release for StrokePlay Pro were pretty dry, technical and, to be honest, a fairly dull read. It was no different from many others I'd read recently either.

Thankfully the actual press release for the launch of StrokePlay Pro wasn't written by me.

A neighbour took pity in the plight of a lost programmer and, as luck would have it, Mark is an advertising industry pro.

I never thought a press release for something I'd developed would mention not only me but Victor Kiam too.

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