Happy New Year all!
New Years Resolutions? None. But finding a brand of golf ball which doesn’t automatically seek out hazards would be good.
2011 – The Good
2011 was a great year – StrokePlay Pro was finished, launched and had a first update released. I had a great launch press release which achieved good coverage and I was pretty pleased by the response to it.
I also started a new contract which took me back to the front line of development which is a welcome change to the higher level architecture I’d been working on for the previous 18 months.
2011 – The Not So Good
There’s not much that I could say went badly. Lessons on marketing were learned post-launch and I’d say I could have done better with maintaining momentum.
The new contract has diverted me away from StrokePlay for a while but the balance is slowly returning.
And lastly, the release I’ve been trying to put out for a couple of months still hasn’t released – but I’m working on it now.
2012 – What does it hold?
First up is the update release. That’s the January priority. It contains a number of fixes, some enhancements and a few new features. I’d go as far as saying that this release is the one I would have launched with if I hadn’t decided it was better to launch than continually tweak.
After that, the 2012 plans have three branches I’d like to tackle:
I have a number of features I’d like to add to StrokePlay Pro this year, from additional stats and charts to multi-player comparison and even some league/tournament functionality.
I’m still only playing with the iOS development tools but I’d like to see a StrokePlay Pro related iOS release this year. Maybe not a full implementation but a score data gathering app for use during the golf round. It’ll need careful design to prevent too much data being gathered at the point of play to prevent it being a source of slow play.
3. Product Line
StrokePlay Pro, as it stands, is the core product. But it’s been built with expandability in mind. I’m looking at the possibility of a more “corporate” edition which would have an altered feature list geared towards a corporate environment rather than the individual, or small group, of golfers. I’ll use the forums as a place to discuss this edition as plans become a little clearer.
So, one or two things to do and all of them achievable with some focus.